The Conference Board, a leading business thought leadership organization, has released a report on the trend of companies using virtual worlds. As the Conference Board notes in its press release,
Leading companies including Cisco, IBM, and Dell already have a substantial presence in Second Life. Retailers such as Circuit City and Sears also have a presence, and information services providers such as Reuters have built large installations that offer a menu of financial data, including videos of up-to-the-minute news clippings.
The Conference Board report discusses eight questions executives should ask about whether they should create a presence in virtual worlds, ranging from "What is your entry strategy" to "Is your IT department up for the job?"
You can tell that virtual worlds are more than a fad when the Conference Board writes a report on it.
