A story in Reuters this week said that the high end clothing retailer J. Crew posted lower-than-expected quarterly profit and cut its 2008 profit forecast again, citing a weak economy and costs related to website glitches. As a result of the news, its shares fell more than 7 percent.
According to the conference call posted at Seeking Alpha with financial analysts on Tuesday, the company sees its on-line business as an integral part of its growth strategy: "The way we see it, our online business will continue to get bigger as our customers are shopping this format more often and the world as we know it continues to change."
In addition, "The growth we have experienced over the last five years, combined with the growth we see in the future, required us to make these investments. This was absolutely not an optional issue. It was mandatory that we do it. Additionally, these upgrades provide the ability to operate separate websites for new concepts such as Made Well and Crew Cuts. This was not possible under our old system."
Furthermore, "We’ve also added new functionality, such as enhanced search, to allow customers to more quickly and easily locate items and image zoom that provides up close views of our products."
However ... "Having said all this, we did and still are encountering some challenges, more than expected, that are impacting our ability to capture, process, ship, and service customer orders. It is also taking longer than originally planned and as a result, the costs are higher than expected."
Thus, ... "In hindsight, we should have been more conservative in our plans regarding the length and extent of the disruption caused by these upgrades."
The problem, the company said, started in June: "On the weekend of June 28th, after taking our website down for 24 hours, we cut over to the new systems. Over the next several weeks, we experienced issues related to the site performance, order fulfillment, and call center performance. We had worked diligently since the conversion to address these issues and have made significant progress."
The financial impact? "As I mentioned, the conversion had an impact on our direct sales trend for the quarter, as well as our gross margin. The second quarter also included approximately $3 million of unanticipated costs related to the conversion. This amount does not attempt to quantify the lost sales and related gross margin impact experienced in the second quarter due to the disruption."
J. Crew has also had to postpone other infrastructure projects until the web-related upgrades stabilize, which it hopes it will very soon.